Frame the opportunity
Define the user, operating context, alternative solutions and business outcome. Translate customer and stakeholder evidence into a clear product problem.
BESS Product
Management
Product strategy for battery energy storage companies.
14+ years shipping BESS hardware, software, and AI/ML products. $100M+ in product revenue across utility, C&I, and data center markets.
14+ years shipping BESS hardware, software, and AI/ML products. $100M+ in product revenue across utility, C&I, and data center markets.
Sergey Syrvachev: Director of Product
- 14+ years product management in BESS, renewables, and industrial hardware/software
- Shipped utility, C&I, and data center UPS battery products ($100M+ revenue)
- AI/ML product experience — anomaly detection for energy storage
- Aerospace engineering MSc, Lean Six Sigma Black Belt
- PMP, PSM, PSPO certified
- Top-rated instructor
Hi, my name is Sergey, and I am a product director.
I'm a product manager specializing in battery energy storage systems. Over 14 years, I've taken BESS products — from high-rate discharge lithium batteries for data center UPS applications to AI-powered anomaly detection systems for grid-scale storage — from concept through launch and beyond.
I've led teams across hardware, firmware, software, and ML, and delivered $100M+ in product revenue across utility, C&I, and industrial segments. The BESS market is moving fast: hardware costs have dropped below $100/kWh, revenue stacking is becoming table stakes, and software is increasingly where products differentiate. I help BESS companies navigate that shift.
I've led teams across hardware, firmware, software, and ML, and delivered $100M+ in product revenue across utility, C&I, and industrial segments. The BESS market is moving fast: hardware costs have dropped below $100/kWh, revenue stacking is becoming table stakes, and software is increasingly where products differentiate. I help BESS companies navigate that shift.
Experience:
14+ years
Teams led:
10+
Product revenue:
$100M+
Product Management, Product development, and Consulting. All-in-one.
Take your product presence to the next level with my expertise.
Specialized in delivering both B2B and B2B2C solutions across the IoT, Renewables, Energy, Manufacturing, Processing, Logistics and Telecom sectors, boasting a profound understanding of hardware and software design, and different business models including SaaS models.
Specialized in delivering both B2B and B2B2C solutions across the IoT, Renewables, Energy, Manufacturing, Processing, Logistics and Telecom sectors, boasting a profound understanding of hardware and software design, and different business models including SaaS models.
01
Requirements & Stakeholder Alignment
Turn inputs from utilities, EPCs, integrators, and internal engineering into a single prioritized backlog. Works for both hardware (cells, PCS, thermal, BMS, enclosure) and software (EMS, analytics, digital twins).
02
BESS Product Strategy & Roadmapping
Translate grid codes, utility RFPs, and emerging applications (data centers, AI compute loads, revenue stacking) into product roadmaps that match where the market is actually going. Prioritize features by revenue impact, not engineering wishlist.
03
MVP & Hypothesis Validation
De-risk new BESS products before full development — pilot programs with utility partners, structured hypothesis tests, and data-driven go/no-go decisions.
Daily blog:
My daily reflections on a variety of subjects including Product Management, Team Leadership, Renewables, and Green Energy.
All these posts and even more you can find on my LinkedIn
For more in-depth and organized articles, please explore the blog section.
All these posts and even more you can find on my LinkedIn
For more in-depth and organized articles, please explore the blog section.
Product management approach:
From ideation to launch, my streamlined process ensures timely delivery and quality work. Based on the product/market specific different approaches and can be taken. Nonetheless, most projects typically progress through the following stages:
- Idea Generation and Ideation.
- Market Research
- Product and Go-to-Market Strategy
- Defining Requirements and prioritization
- Design and Prototyping:
- Development
- Quality Assurance and Testing:
- Launch
- Feedback Collection and Iteration
- Maintenance and Updates:
- Idea Generation and Ideation.
- Market Research
- Product and Go-to-Market Strategy
- Defining Requirements and prioritization
- Design and Prototyping:
- Development
- Quality Assurance and Testing:
- Launch
- Feedback Collection and Iteration
- Maintenance and Updates:
01
Underserved user needs
In the initial phase, I delve into the market and develop user personas to gain a deeper understanding of customer motivations and decision drivers. My primary objective is to identify opportunities where there's a significant user demand but dissatisfaction with existing solutions.
- Reviewing market and current products
- Target audience and competitors research
- User research to find pain points (or jobs to be done)
02
Create MVP and validate
After formulating assumptions about the market and our users, I aim to validate these assumptions. My overarching objective is to minimize time spent while maximizing the learning outcome and swiftly obtaining initial feedback. This early feedback can often provide enlightening insights
- Define and test product assumptions
- Create MVP
- Developing product roadmap
03
Find product-market fit
During this phase we start to create product and reach product market fit. This phase consist of many interactions to get early feedback from the users.
- Backlog management
- Product development, features prioritization.
- Quality testing
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Move from evidence to an executable BESS roadmap
The exact workflow depends on the product and market, but the decision sequence stays consistent: understand the customer, test the highest-risk assumptions, align the product requirements, and learn from deployment evidence.
Validate the assumptions
Use calculations, prototypes, supplier input, pilots and structured interviews to test the decisions with the highest technical or commercial risk.
Align and execute
Prioritize requirements, document trade-offs, assign owners and connect the roadmap to measurable launch and field-performance evidence.
Learn, explore, and watch.
Data Panda is where I share BESS product strategy and practical tools. For deeper engineering references, structured training, and video explainers, continue through the sites and channel I build alongside it.
BESS.engineer
Practical engineering notes, calculators, and interactive visuals for grid-scale battery storage.
Explore engineeringBESS.courses
Structured, project-grounded training across cells, PCS, controls, safety, project finance, and grid revenue.
Start learningYouTube · BESS Guy
Short BESS explainers, course previews, and practical lessons for engineers and product teams.
Watch on YouTube